IPR WORK

FIRETRAP BY SUNDAY GIRL LAUNCH

THE BRIEF

IPR supported Firetrap in the launch of their first Firetrap by Sunday Girl collection, with a thorough media campaign and celebrity party.

THE RESULTS

£700,000 worth of coverage so far include full pages in LOOK, Heat, Vogue.com as well as stories across Glamour, InStyle, Time Out, Company High Street Edit and three pieces in Grazia. 18 celebrities attending the launch at 33 Portland Place, making it the talked about party of the evening with news appearing on the Daily Mail online, 3am in The Mirror and The Evening Standard. 

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