Firetrap, launched in 1991, have built a reputation as a forerunner in British street style through twenty years of being tirelessly subversive, unconventional and creative.
Taking what is best of London's style (a method they call Londonism) and an overriding rock n roll attitude, the talented team at Firetrap have created a much-coveted brand which is now sold in over 30 countries and 1,500 stores. But this alone is not enough as the brand set out to support the landscape which inspires them; linking-up with cult designers like Ziad Ghanem, small businesses like London indie record label Full Time Hobby and deserving charities like Teenage Cancer Trust and The Mayors Fund for London.