PRISM 'the coolest new eyewear brand'

12.10.09

Following the fantastically received launch of Anna Laub’s glasses range – PRISM at Soho House last month, It wasn’t going to be long before the requests for interviews, and to feature the brand started flooded in. VOGUE, The FT’s How To Spend It Magazine and i-D have all fallen for PRISMs handmade frames; with Grazia hailing them, "the coolest new eye wear brand".

Dean Mayo Davis of Dazed Digital being the latest to speak to Anna about the evolution of the brand and her inspirations. “I was desperately trying to find glasses to buy. I had money to spend and literally could not find what I wanted,” says Anna. That personal need quickly turned into a exciting business adventure with PRISM now being stocked at Browns, Dover Street Market, Net a Porter and Barneys in the US as well as PRISMs own website prismlondon.com. Follow IPR on twitter @IPRfashion.