THE big bag of the season

13.01.10

Here at IPR we always believe the fashion myth that carrying a large bag makes our proportions seem smaller, but Jas M B’s ‘world’s biggest bag' design may be a step too far! Measuring an astonishing two by four metres, the mammoth 'traveller bag' took 150 hours to make and was created by Jas Sehmbi as a transportable canvas for the drawings, messages and stories of all those who view it. The bag will be on display at the Saatchi and Saatchi HQ (an office that puts even our showroom to shame!) in London for 12 days before winging its way around the world on a tour equally impressive in scale which is scheduled to take in Japan, China, Paris, Milan and New York. Friends of IPR who came to see the creation launched last night included Jade Parfitt, Matt Horne, Laura Whitmore, Annabelle Wallis and Jameela Jamil who enjoyed Jas M B cocktails and low-cal mocktails designed by Drinks on Us.