On the 28th June, IPR hosted a press preview for French lingerie brand Etam.
We chose a suite at the 'tres chic' Charlotte Street Hotel as our venue, which we transformed into a Parisian girl's boudoir with lingerie displayed on vintage mannequins, hung in the wardrobes and draped lovingly on the furniture. Etam's AW11 catwalk show (which was attended by Kate Moss, Alexa Chung, Christian Louboutin and face of the brand Natalia Vodianova!) played on the plasma screens whist Vanessa Paradis on the iPod dock set the tone. Pierre Herme Macaron and Diptique candles were the final touch in setting the mood!
We had a great response from all the press that attended - thanks for coming!
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